Privacy Policy
Effective date: November 2, 2025
Your Privacy
This Privacy Policy outlines how MBS Fundamentals, LLC (“we,” “our,” or “us”) collects, uses, and protects personal information gathered from visitors to https://www.grandrapids-gutters.com. Our business facilitates gutter service inquiries within Michigan by connecting users with qualified providers and national partner marketplaces. This document is written to provide transparency about how personal data is handled when users submit forms or place calls through our platform.
Information We Collect
When users contact us or complete a form on our website, we may collect personal details such as name, phone number, email address, and ZIP code. We also receive web analytics data through Google Analytics, including IP addresses and browsing behavior, which help us understand general site engagement. Additionally, call tracking mechanisms like CallRail or Service Direct may capture call-related data such as call length and source. All form data is processed through secure plugins or similar third-party tools.
Purpose of Data Collection
Collected information enables us to forward your inquiry to qualified gutter service providers who can respond to your request. We use analytic information to improve our service quality, advertisement targeting, and traffic efficiency. Personal contact data is shared only with relevant service partners and never sold to unrelated entities.
Sharing and Disclosure
Your personal data may be disclosed to:
- Third-party companies purchasing valid gutter service leads;
- Call tracking or analytics vendors that process call or web engagement data; and
- Hosting providers and tools (such as Hostinger and WPForms) that store submitted form data.
All third-party partners are required to maintain confidentiality and apply appropriate data security measures. We do not disclose personal information beyond these purposes.
Cookies and Tracking
Cookies are small data files used to enhance analytics and site performance. Our website uses cookies and third-party tracking tools, including Google Analytics, to monitor aggregated usage trends. You can manage or disable cookies through your browser settings at any time.
State Law & Accompanying Rights
As a Michigan-based business, we comply with the Michigan Identity Theft Protection Act and upcoming privacy regulations. Residents are entitled to transparency about what personal information is collected and how it is used. If a verified data breach occurs, you will be notified in accordance with Michigan’s breach notification requirements. While Michigan law does not yet provide a general “right to deletion,” we voluntarily support limited deletion requests.
Opt-Out Rights
If you wish to stop the further sale or sharing of your contact details, you may opt out at any time by emailing info@grandrapids-gutters.com with “Opt-Out Request” in the subject line. Once received, we will cease transmitting your information to additional lead buyers.
Deletion Requests
You may request deletion of any information you previously provided to us by contacting info@grandrapids-gutters.com. Deletion requests will be honored whenever feasible within 30 days. However, data already transferred to partner companies may remain in their systems, as they follow independent privacy policies.
Commitment to Children’s Privacy
This website and our services are not intended for children under the age of 18. We do not knowingly collect personal information from minors. Children under the age of 18 are not permitted or encouraged to use our website or access our services. It is not our intention to provide services or products to minors. If you believe your child has submitted information through our site, please contact us immediately so we can investigate and remove it.
Links to Third-Party Websites
Our site may link to third-party websites for convenience, such as contractor pages or affiliate marketing partners. We are not responsible for the content, privacy policies, or practices of these sites. Users are encouraged to review third-party privacy notices before interacting or sharing personal data with them.
Data Security and Retention
We follow commercially reasonable measures to secure all data collected through our site, including encryption, secure transmission protocols, and restricted access. Information submitted via online forms is stored only as long as necessary to fulfill its purpose or meet legal obligations. Our hosting provider’s infrastructure supports data security through encryption and compliance standards consistent with Michigan and federal guidelines.
Governing Law
This Privacy Policy is governed by the laws of the State of Michigan. By using our website, you consent to submit any disputes or legal actions arising under this Policy to the exclusive jurisdiction of Michigan courts.
Updates to This Policy
We may modify this Privacy Policy periodically and will update the “Effective Date” when changes are made.
Contact Information
For questions about this Privacy Policy or your personal data, please contact: info@grandrapids-gutters.com.